engine marketing (SEM) is the overall process of combining the
two processes of marketing your web site on the internet (link
building, article marketing, social networking awareness entries
& more) and pay-per-click advertising (PPC on Google, Yahoo
and MSN to name a few).
The success of SEM requires a plan that builds sound, quality
links pointing to various pages within your web site. Your genre-specfic
web site will determine the types of web site's that we will focus
on when acquiring links. Each link then counts as a footprint
to your site and a "google merit" which will benefit
a well optimized web site, like your new WebClever site!
There are many different techniques that are used to provide
each client with a quality SEM campaign. Tailoring specific technique's
for each web site will optimize the effectiveness of the campaign
ensuring maximum ROI (return on investment). We do not believe
in wasting money, especially our client's.
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